1
عمومی::
نفوذ اجتماعی
, performance expectancy, effort expectancy, social influence, and facilitating conditions) that influence behavioral intention to use a technology and/or technology use.
Here, performance expectancy is defined as the degree to which using a technology will provide benefits to consumers in performing certain activities; effort expectancy is the degree of ease associated with consumers' use of technology; social influence is the extent to which consumers perceive that important others (e.g.
According to UTAUT, perfor- mance expectancy, effort expectancy, and social influence are theorized to influence behavioral intention to use a tech- nology, while behavioral intention and facilitating conditions determine technology use.
This social influence to behavioral intention relationship thus reduces to a four-way interaction effect of social influence × gender × age × experience on behavioral intention, instead of the original five-way interaction in UTAUT.
, performance expectancy, effort expectancy, social influence, facilitating conditions, and behavioral inten- tion) were adapted from Venkatesh et al
واژگان شبکه مترجمین ایران